2015 Workforce Purpose Index

The most valuable members of the workforce are Purpose- Oriented.

Written by:
Imperative + NYU


28% of the 150 million-member U.S. workforce defines the role of work in their lives primarily as a source of personal fulfillment and a way to help others.

These Purpose-Oriented Workers, roughly 42 million strong, not only seek out purpose in their work, they create it and, as a result, outperform the rest of the workforce.

Purpose-Oriented Workers aren’t just teachers and social workers. They work and thrive in every industry and role from the accountants at professional services firms to the farmers growing our food to the designers at creative agencies.

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