We built a platform to develop leaders for the new economy.

Imperative’s co-founder and CEO, Aaron Hurst, brought global awareness to the rise of the fourth economic era in history, the Purpose Economy. He then joined forces with Google’s Arthur Woods to create Imperative – the leadership development platform for the new economy.

The Purpose Economy demands a different kind of leader.

As the foremost expert on the science of purpose at work, we built Imperative based on the latest neuroscience, habit formation research, technology, and our proprietary research on the drivers of purpose in our careers and lives.

Meet Imperative’s Leadership Team

Aaron Hurst

Aaron Hurst

CEO

Aaron’s purpose is to awaken lions so that they can care for their pride. 

Arthur Woods

Arthur Woods

Co-Founder

Arthur’s purpose is to unearth potential in organizations by building community. 

Ben Izzard

Ben Izzard

Head of Sales

Ben’s purpose is to help those who are prone to wander find their path of fulfillment. 

Courtney Deimel

Courtney Deimel

Director of Organizational Development

Courtney’s purpose is to reach new horizons by empowering people to live on the edge of possibility. 

Erin Reiner

Erin Reiner

Head of Marketing

Erin’s purpose is to clear the clouds so we can see the stars. 

John Muntrim

John Muntrim

Head of Engineering Quality

John’s purpose is to transform organizations by forming structure from chaos.

Kristen Bashaw

Kristen Bashaw

Director of Learning and Development

Kristen’s purpose is to carry the fire along the path so the dreamers can find their way. 

Molly Williams

Molly Williams

Head of Operations

Molly’s purpose is to further society by challenging the norm. 

Nicole Resch

Nicole Resch

Head of Accounts

Nicole’s purpose is to neutralize the birth lottery so that everyone has access to the golden ticket.

Rachel Kjack

Rachel Kjack

Director of Talent Strategy & Development

Rachel’s purpose is to till the soil and cultivate abundance. 

Todd Carman

Todd Carman

Launch Manager

Todd’s purpose is to map the trail for today’s pioneers. 

Jacek Głodek

Jacek Głodek

Head of Engineering

Jacek’s purpose is to help groups elevate their game by providing tools and support. 

Imperative’s manifesto is the The Purpose Economy, the book by Imperative CEO Aaron Hurst that catalyzed the purpose revolution. With his prediction that purpose was the next major economic era, many are now racing to find answers and direction toward discovering their personal, professional, and organizational purpose. Leaders from around the world have embraced Hurst’s work and have asked for more.

Meet The Imperative Board of Directors

Aaron Hurst

Aaron Hurst

Chair

Aaron is the CEO of Imperative. 

Elaine Mason

Elaine Mason

Board Member

Elaine is the Vice President, People, Planning and Analytics at Cisco

Fabio Rosati

Fabio Rosati

Board Member

Fabio is the former CEO of Upwork. 

Jennifer Benz

Jennifer Benz

Board Member

Jennifer is the founder and CEO of Benz Communications. 

Kathy Chiu

Kathy Chiu

Board Member

Kathy is a Managing Partner at the FAN Fund. 

Matt Sonefeldt

Matt Sonefeldt

Board Member

Matt is the Head of Corporate Development at Gusto. 

Paul Grossinger

Paul Grossinger

Board Member

Paul is the Founder of Gaingels. 

Join our Purpose-Powered Team

Imperative is located in Pioneer Square in Seattle, Washington.

Our address is:
600 1st Ave
Suite 635
Seattle, WA 98104

100+ employers develop leaders for the new economy with Imperative