We built a platform to develop leaders for the new economy.
Imperative’s co-founder and CEO, Aaron Hurst, brought global awareness to the rise of the fourth economic era in history, the Purpose Economy. He then joined forces with Google’s Arthur Woods to create Imperative – the leadership development platform for the new economy.
The Purpose Economy demands a different kind of leader.
As the foremost expert on the science of purpose at work, we built Imperative based on the latest neuroscience, habit formation research, technology, and our proprietary research on the drivers of purpose in our careers and lives.
Meet Imperative’s Leadership Team
Aaron’s purpose is to awaken lions so that they can care for their pride.
Arthur’s purpose is to unearth potential in organizations by building community.
Head of Sales
Ben’s purpose is to help those who are prone to wander find their path of fulfillment.
Director of Organizational Development
Courtney’s purpose is to reach new horizons by empowering people to live on the edge of possibility.
Head of Marketing
Erin’s purpose is to clear the clouds so we can see the stars.
Head of Engineering Quality
John’s purpose is to transform organizations by forming structure from chaos.
Director of Learning and Development
Kristen’s purpose is to carry the fire along the path so the dreamers can find their way.
Head of Operations
Molly’s purpose is to further society by challenging the norm.
Head of Accounts
Nicole’s purpose is to neutralize the birth lottery so that everyone has access to the golden ticket.
Director of Talent Strategy & Development
Rachel’s purpose is to till the soil and cultivate abundance.
Todd’s purpose is to map the trail for today’s pioneers.
Head of Engineering
Jacek’s purpose is to help groups elevate their game by providing tools and support.
Imperative’s manifesto is the The Purpose Economy, the book by Imperative CEO Aaron Hurst that catalyzed the purpose revolution. With his prediction that purpose was the next major economic era, many are now racing to find answers and direction toward discovering their personal, professional, and organizational purpose. Leaders from around the world have embraced Hurst’s work and have asked for more.
Meet The Imperative Board of Directors
Aaron is the CEO of Imperative.
Elaine is the Vice President, People, Planning and Analytics at Cisco
Fabio is the former CEO of Upwork.
Jennifer is the founder and CEO of Benz Communications.
Kathy is a Managing Partner at the FAN Fund.
Matt is the Head of Corporate Development at Gusto.
Paul is the Founder of Gaingels.
Join our Purpose-Powered Team
Imperative is located in Pioneer Square in Seattle, Washington.
Our address is:
600 1st Ave
Seattle, WA 98104
100+ employers develop leaders for the new economy with Imperative