Launch a Corporate Purpose

VF Corp

VF and its leadership understood early on that developing and launching an inspiring corporate purpose was just the first step in becoming purpose-led, performance-driven, and value creating. Beyond discovering the business’ purpose, a second step was to help every associate gain clarity around their own personal purpose – and to link this personal purpose to the organizational one.

Make a Difference


After a recent “listening tour” of Hudlies, they uncovered three key themes that became the momentum behind creating a culture fueled by purpose: learning & growth, career progression and impact. It was very clear: Hudlies want more than a paycheck; they want to make a difference. This led to their team starting to focus on fulfillment instead of engagement.
Unite Employees


ServiceSource, a leading resource for people with disabilities, was launching their “Purpose Leader Initiative”. The goal of this initiative is to help employees define what is meaningful to them and how they connect to the world around them, as well as solidify goals and priorities.
Create a Culture Shift

Benz Communications

Benz Communications was looking for a tool that would support both a culture shift and a change in Performance Management Strategies; they found that Imperative would accomplish both of these goals and more.

bring purpose to your organization