Today's students are looking for more in their careers than a paycheck. Imperative helps students, regardless of their academic focus, discover their purpose and design their career exploration around it.
We work directly with your career offices in universities across the country to develop high impact strategies that help you advise your students to find purpose in their career so that you can better serve the needs of the purpose generation.
Learning begins with the question "why?". For students to truly own their learning, they need to be self-aware about their purpose as well as the purpose of their peers in their journey.
We work directly with faculty, curriculum designers, and foundational or core programs at universities to develop a shared language of purpose in the classroom. That language empowers more meaningful classroom conversations and enables students to take more ownership of their learning through what brings them meaning and fulfillment in their studies.
Activate, align, and empower your university staff within your department or across campus with the science of purpose.
Imperative is the only platform to help you scale purpose and empower every employee to own it:
Our landmark study conducted in collaboration with New York University, University of Michigan, Grinnell College, and Seattle Pacific University revealed the power of bringing purpose into career advising, the classroom, and leadership development.Download Report
We're releasing the insights we've gained from our early partnerships. Sign-up to be notified when we release new research, case studies, and implementation plans.Stay Informed