Launching Your Purpose eBook

Three Phases of Employee Adoption

Written by:
Aaron Hurst, CEO & Co-Founder of Imperative Author of The Purpose Economy and Fast Company Purposeful CEO series

Arthur Woods, Co-Founder, Imperative


Connecting employees with purpose brings measurable business impact. Research from the EY Beacon Institute and Harvard Business School shows that companies that lead with purpose are 202% more likely to be profitable.

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