Purpose Research and Guides

Imperative’s pioneering workplace purpose research and lessons learned working with hundreds of purpose-driven companies around the world.

Guides to Lead Purpose Transformation

Launching Your Purpose

You articulated your company’s purpose and are excited to launch it to inspire and galvanize your team. This Imperative guide takes your through the three phases of employee adoption and the tactics associated with each one.

Three Phases of Purpose-Driven Leadership Development

Purpose-driven leaders tap into the deep well of intrinsic motivation inside themselves and those around them. They also inspire their teams to achieve extraordinary results. In this Imperative guide, learn what employers need to provide a comprehensive journey to develop a pipeline of purpose-driven leaders. 

Empowering Women to Lead

Women are more likely to embrace purpose and become leaders fueled by building relationships, making an impact and continuously growing. This Imperative guide provides 5 ways to empower women in the workforce to succeed using purpose.

Groundbreaking Research on Purpose at Work

Workforce Purpose Index

In our second annual study of the role of purpose in the workforce in partnership with LinkedIn. This index provides data that shows the tangible outcomes of purpose-driven performance for talent and businesses.

Workforce Purpose Index

The Imperative Workforce Purpose Index is the first comprehensive study of purpose-oriented workers across the U.S. workforce. This index provides the data to support the case that purpose-driven workers are the foundation for successful organizations, a thriving economy, and healthy society overall.

Purpose in Higher Education

We conducted the Purpose in Higher Education study in collaboration with the University of Michigan, Grinnell College and Seattle Pacific University‚ÄĒlearning that 47% of college students are purpose-oriented and are raising the bar for higher education and the workplace.

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